Chevy Trucks

May 10th, 2007 by Shenron

Over the years, Chevy trucks have fought an uphill battle while trying to compete with Ford for truck supremacy. Chevrolet trucks have a long history of excellence, though, which predates the days when the company was a part of General Motors. Specifically, the first Chevy trucks can be traced back to 1918, when Billy Durant and Louis Chevrolet had a vision of Americans driving down the road in their trucks, which would provide both comfort and functionality.

The first Chevy trucks had the unenviable task of competing directly against Henry Ford’s product, the Model T. The first of these Chevy trucks that was designed to be the company’s biggest seller was the Model 490 Light Delivery. This truck featured a four cylinder engine that, by the standards of that day, was a pretty advanced engine. Chevy trucks were much different then, though. Customers were expected to create their own truck cab and body, meaning that all Chevy really dealt with was the engine and the chassis.

Things have changed a ton over the years for Chevy trucks. Their first models were expensive by the standards of the early 20^th century, but they only listed at $595. Today, loaded Chevy trucks can cost as much as $40,000. Still the company hopes to market its vehicles to the common man. They were never interested in selling their Chevy trucks to the same people who bought Caddilacs. They just wanted to outsell the trucks that came off of the famed assembly line in Detroit at Ford’s factory.

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