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Range Rover turns 40

Range Rover, the car that started the luxury off-roader class, will be celebrating its 40th birthday on June 17, 2010.

This car is by any means the best car in the world, because there is no situation in which it isn’t useful. It’s an spacious luxury family car with a fancy interior full of leather and wood and packed with high-end features. It’s also a high-riding off-roader with the world’s most sophisticated 4×4 system which is literally unstoppable in every situation!

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In fact the car’s only problem used to be weak engines, which is not the case anymore with the new models as it can be had with a supercharged V8 these days. But the main reason it’s the best car in the world is because it’s freezingly cool everywhere it goes. Quite a few cars have this level of class and prestige.

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Now buckle up for a quick history lesson about this superb 4×4:

There have been three generations of Range Rover. The original, now known as the Classic, went on sale in 1970 and continued in production, with numerous upgrades and a multiplicity of variants, for just over 25 years.

The second-generation vehicle went on sale in 1994 and was replaced in 2001 by the current model. The continuing success of the Range Rover ensured that other premium makers jumped into the booming luxury SUV market. The latest version has enjoyed higher annual sales than any previous models and continues to be popular around the world. Sold around the world, from London to Los Angeles, Sydney to Shanghai, Turin to Tokyo, the Range Rover remains the ultimate choice for the luxury SUV customer.

“The Range Rover is really four vehicles in one,” says managing director Phil Popham. “It’s a seven-days-a-week luxury motor car, a leisure vehicle that will range far and wide on the highways and off-road trails of the world, a high performance car for long distance travel, and a working cross-country vehicle.”

From princes to politicians, from rock gods to rock climbers, from footballers to farmers, the Range Rover has always appealed to a diverse group of customers.

A second model line, the Range Rover Sport, was launched in 2005, aimed at more sports-oriented driver-focused customers. It has been a great success, and in 2007 was Land Rover’s biggest selling vehicle worldwide.

Later this year, a further member of the Range Rover family will be added, taking the portfolio to three model lines. The new vehicle will be smaller, lighter and more fuel efficient, tying in perfectly with the Range Rover brand’s commitment to environmental sustainability. Yet it will be no less premium, no less luxurious, and no less special than the other

Category: 4x4, Range Rover, SUV

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