Volvo is possibly the first brand to launch an iPad magazine for its commercial trucks and it’s specially configured for iPad and written in English to target a global reading public.
Volvo Trucks has a long tradition of communicating with customers and other players through editorial articles, both in print and online. Now the company is taking yet another step forward by focusing on tablet computers, starting with the iPad.
‘Volvo Trucks Magazine’will feature stories about life on the road, articles about technology and product development and analyses of important issues facing the industry. Topics may include anything from how to minimise fuel consumption to how to increase safety belt use.
“We are always on the look-out for new ways of reaching our target groups,” says Tommy Kohle, Senior Vice President Corporate Communications at Volvo Trucks. “We see this as a useful and effective way of spotlighting issues that concern our company, the breadth and depth of our technical expertise and, not least, the exciting assignments carried out by many of our customers.”